Stop waiting for clarity.
Make your next move.

A 90-day 1:1 coaching program for senior creatives who feel held back by imposter syndrome — and are ready to make their next career move with intention, not panic.

If you're "good on paper" but held back by imposter syndrome — whether you're inside a team or already independent — this is where we untangle the narratives, get clear on what you actually want, and build a plan to move toward it.

Most senior creatives I work with aren't blocked by skill. They're blocked by the gap between how strong their work actually is and how visible they allow themselves to be. This program is designed to close that gap.

Twelve sessions over 90 days. You come with where you are. You leave knowing what comes next — until you don't have to ask anymore.

Book a discovery call

What's included

• 12 bi-weekly 1:1 coaching sessions
  
• Personalized 90-day roadmap
  
• Weekly async check-ins via WhatsApp
  
• Portfolio, LinkedIn + narrative review
  
• Outreach scripts and frameworks
  
• Interview prep and offer evaluation
  

$3,500
Conditional guarantee included.

Get started

Does this sound familiar?

You're good at your job but feel invisible — and tired of playing small.

You secretly worry you're not "really" as good as people think — even though the evidence says otherwise.

AI disruption is real and you're scared about where you fit in as the industry shifts.

You've been "about to make a move" for a year. Nothing has actually changed.

You know what you don't want. You can't get clear on what's next.

You're leaving opportunity on the table — underpaid, underseen, or both — because imposter syndrome keeps making you wait until you feel "ready enough."

What changes

In 90 days you move from stuck and reactive to clear, confident, and in motion — whether that means a new role, a promotion, a freelance practice, or something you build yourself.

Before: Imposter syndrome running the show. Invisible despite strong work. Stuck in a loop of almost-moving. Reactive, underseen, undervalued.

After: Clear on your value and direction. The imposter narrative named, understood, and no longer in charge. Confidently visible to the right people. A 10-year vision instead of an exit plan.

Who this is for

Mid-career and senior creative professionals — designers, art directors, creative directors, brand strategists — at agencies or major brands who feel stuck, stagnant, or burned out.

This is for you if:

• You have strong work but can't explain where you're going.
• You've been working on this alone and it keeps stalling.
• You need feedback from someone who understands the industry from the inside.
• You're between jobs, pivoting, or trying to reconnect with what you actually want.
• You need a place to be honest about where you are and be held accountable.

This isn't for you if:

• You want someone to hand you a prescription and walk away
• You're not ready to look honestly at what's been in the way
• You can't commit to showing up consistently for 90 days
• You're looking for a course or content library, not a coach

Apply now

The 5-phase journey

Each phase builds on the last. We don't skip steps — and we don't rush them. Ninety days is enough time to do this properly.

Phase 1 · Days 1–18

Clarity
Identify the root of what's keeping you stuck. Surface what you actually want versus what you think you should want. Name the fear, the pattern, the gap.

Phase 2 · Days 19–36

Positioning
Translate your experience into a compelling story. Refine your portfolio, LinkedIn, and personal narrative. Remove what you never want to do again. Lead with your best.

Phase 3 · Days 37–54

Strategy
Build a targeted, personalized action plan — job search with a target list, a freelance outreach system, or a roadmap for launching something of your own.

Phase 4 · Days 55–72

Execution
Do the work with a coach in your corner. Real-time feedback and accountability to keep moving when resistance shows up. Interview prep. Pitch rehearsal. Offer evaluation.

Phase 5 · Days 73–90

Momentum
Shift from reactive to proactive. Build habits, systems, and a long-term vision so results compound beyond the program. Your next 10 years come into focus here.

The goal isn't just to find your next job. It's to stop making career decisions from a place of anxiety and start making them from a place of clarity.

How it works

01 — Book a discovery call

We talk for 30 minutes. You share where you are, what you want, and what's been in the way. I'll tell you honestly whether this is the right fit — and if so, exactly how we'd work together.

02 — Get your personalized 90-day plan

If it's a fit, we build your roadmap together before we begin. 
You know exactly what we're working toward and how we'll get there. First session within a week.

03 — Do the work, session by session

Bi-weekly calls, async support Mon–Fri via WhatsApp, and weekly check-ins keep momentum alive between sessions. 
No disappearing between calls.

04 — Finish with momentum, not just an outcome

We close the 90 days by building the habits and systems so you never have to start from zero again. Phase 5 is about the next decade, not just the next role.

Who's running this

I'm Bryan. ICF-PCC certified coach with 15+ years in the creative industry — 
Wolff Olins, Huge, Eight Inc. — and 500+ coaching conversations with creative professionals at Nike, Airbnb, Google, Spotify, Pentagram and many more.

I also co-founded ( and exited ) Unvisible, a creative recruiting company. 
Which means I've seen how hiring decisions actually get made. I know what portfolios get read and what gets passed over — and it's rarely about the quality of the work.

I'm not coaching from the sidelines. I'm still making work, still building things, still in the practice. 

That's what I bring into the room.

bryan@poetic-state.com

The investment

$3,500

One-on-one, structured, with someone who has been inside the industry and inside the coaching room long enough to know where the stuck places actually are.

When you sign up you'll book your first session within the week. 
No intake maze, no waiting. We start.

My standalone coaching outside this program runs significantly higher. This program exists because access to real, industry-grounded career coaching shouldn't require a major commitment to try.

What's included:

• 12 bi-weekly 1:1 sessions over 90 days
• Personalized 90-day roadmap built together
• Async Mon–Fri support via WhatsApp
• Weekly 5-question check-in prompts
• Portfolio, LinkedIn, narrative + outreach review
• Conditional 90-day guarantee

Book a discovery call

The guarantee

If you show up and do the work, I guarantee you'll make meaningful, measurable progress toward your career goal.

"If you attend at least 10 of 12 coaching sessions, complete your weekly check-ins, and take the agreed actions in your plan — and you haven't made meaningful, measurable progress — I will continue working with you for an additional 90 days at no charge."

You qualify if you:

• Attend at least 10 of 12 sessions
• Complete your weekly check-ins
• Execute the agreed monthly actions

What clients say

Kind words from creative professionals who were looking for clarity, a way through, or what comes next.

"Bryan gave me the clarity and momentum to start a writing practice I'd been circling for years. He cuts through the noise and helps you focus on what truly matters."

"Bryan is a treasure. He combines affirming support with sharp intuition, helping me align my career path with my values and uncover my highest potential."

"Even after just a couple of meetings, Bryan gave me powerful tools and a clear vision to pursue the career I've always wanted."

"Bryan is both a great coach and a natural inspirer. He listens deeply, gives thoughtful feedback, and helps you recognize and follow your own path forward."

"Bryan has a unique ability to address the challenges creatives face. His guidance is supportive without ever being patronizing."

"Bryan is a visionary who sees both the big picture and the critical details. He listens deeply and turns your aspirations into actionable steps."

"Bryan blends intuition with practical guidance — helping me get unstuck and find new possibilities aligned with my values."

"Bryan's intuition and empathy are unparalleled. He brings broad perspective and genuine care to every interaction, offering invaluable insights."

Questions

Who is this program for?

Mid-career and senior creative professionals — designers, art directors, creative directors, brand strategists — who feel stuck, burned out, or ready for a significant career transition. If you're wondering what's next and you're tired of wondering alone, this is for you.

What if I don't know what I want yet?

That's exactly what Phase 1 is for. Clarity comes first — before strategy, before outreach, before anything else. You don't need to arrive with a plan. You need to arrive willing to figure one out.

Is this only for people in job search mode?

No. Some clients are actively job searching. Others are building a freelance practice, launching something new, or trying to find their footing inside a role that's stopped feeling right. The program adapts to where you are.

How is this different from other coaching?

Most coaching is either too general or too tactical. This program is both — grounded in real industry experience and structured around your specific situation, not a template.

What's the time commitment?

Bi-weekly 1:1 calls (flexible 15–90 min), a weekly 10-minute check-in, and the actual work between sessions. The more you put in, the more you get out — and the guarantee exists for exactly that reason.

How does the guarantee work?

Attend at least 10 of 12 sessions, complete your weekly check-ins, and take the agreed monthly actions — and if you still haven't made meaningful, measurable progress — I continue working with you for another 90 days at no charge. No runaround.

What happens after the discovery call?

We talk for about 30 minutes. If it's a fit, we map out your 90-day plan together and confirm next steps. If it's not the right moment or right fit, I'll tell you honestly — and point you toward something that makes more sense.

Ready to make your next move?

If you're a senior creative held back by imposter syndrome — inside a company or building your own thing — book a free 30-minute discovery call. We'll talk about where you are, what you want, and whether this is the right fit. No sales pressure, no funnel, no runaround.

If it's right, we start within a week.

$3,500 Conditional guarantee included.

Book a free discovery call