Poetic State provides career and life coaching for ambitious creatives who feel a little stuck.



Are you ready to move forward—without imposter syndrome, selling out, burning out, or losing yourself?


If you're nodding your head right now, you're in the right place.


Learn More


You shouldn't have to choose between creative fulfillment and career success.



You're talented. You've built a career. But something feels off.

Maybe you're circling the same questions, second-guessing decisions, or feeling disconnected from work that once energized you. The creative industry moves fast, and it's easy to lose yourself in the noise.

You've tried figuring it out alone. You've read the articles, listened to podcasts, maybe even talked to friends. But you're still stuck in the same patterns, and the frustration keeps building.


Let’s Chat




I help creatives find clarity and momentum.


Through deep listening and breakthrough questions, we'll untangle what feels stuck and map out your path forward. This isn't generic career advice—it's a coaching approach designed specifically for creative minds, tested with hundreds of professionals at companies like Apple, Nike, and Google.

How It Works


My process combines three elements that make the difference:

Deep Listening — I create a judgment-free space where you can think out loud and discover what's really driving your decisions.

Breakthrough Questions — I ask the questions that shift your perspective and reveal possibilities you hadn't considered.

Action-Oriented Framework — Every session ends with clear, specific next steps that feel aligned with who you are—not who you think you should be.


Free Discovery








Hello! I'm Bryan.


I help ambitious creatives navigate career inflection points—without selling out, burning out, or losing who they are.

As an ICF Professional Certified Coach (PCC), I've coached 500+ creative professionals worldwide—from junior designers finding their voice to creative directors leading major rebrands. I started my career as a graphic designer at Wolff Olins, later working as an art director at Huge and a creative strategist at Eight Inc. in Singapore. Today, I consult with INK—MGMT and previously co-founded Unvisible, a recruiting company that supported cutting-edge studios and brands.

My approach adapts strategies often used by CEOs—retooled for creatives, freelancers, and small business owners. I understand the unique pressures of creative work: the impostor syndrome, the feast-or-famine cycles, the challenge of staying true to your vision while meeting business demands.

What Makes Me Different:

  • Creative Industry Insider — 15+ years in design, strategy, and recruiting means I speak your language
  • Proven Process — Combines leadership coaching, positive psychology, and personal brand building
  • Quick Results — Most clients experience breakthrough insights in their first session
  • Lasting Impact — Tools and frameworks you can use long after our work together ends

Trusted by creative professionals at:

  8inc. • Airbnb • AKQA • Apple • Athletics • Base Design • Bruce Mau Design • Carter’s • CashApp • CHANEL • Coke • COLLINS • CoinBase • Doubleday & Cartwright • Figma • Ford • G&A • Gensler • Google • HighSnobiety • Huge • IBM • IDEO • INK—MGMT • Instacart • Instrument • JKR • Koto • Landscape • Marc Jacobs • Microsoft • Meta • MoMA • Mother Design • New Apology • Nike • OpenAI • Pentagram • Porto Rocha • Red Antler • Ro&Co • R/GA • Something Special Studios • Sonos • Spotify • Stink Studios • Sylvian • UNIQLO • Wolff-Olins • Work&Co • Zip and many more...

“Bryan is incredibly compassionate and attentive. He listens so deeply that you see your own potential emerge.”

— Roanne Adams, Founder
“Bryan’s empathy and practical guidance helped me balance a demanding creative role with my personal passions.”

— Kimou Meyer, Sr. Creative Director


What You’ll Experience

  • Immediate clarity on what’s actually blocking you — no more spinning in circles.
  • Practical strategies designed to work with, not against, a creative mind.
  • Breakthrough perspective shifts that make challenges feel lighter and more solvable.
  • Action steps you’ll actually want to take — not generic advice, but moves that feel aligned.
  • A coach who’s been where you are in the creative industry, who speaks your language.
  • Momentum that lasts beyond a single session, with tools you can return to again and again.

Book A Session


What Clients Say

Real stories from creative professionals who moved from stuck to unstuck—discovering clarity, confidence, and new opportunities along the way.




"Bryan gave me the clarity and momentum to start a writing practice I'd been circling for years. He cuts through the noise and helps you focus on what truly matters."
— Alfred Dickson II, Design Leadership at Apple
"Bryan is a treasure. He combines affirming support with sharp intuition, helping me align my career path with my values and uncover my highest potential."
— Mona Elsayed, Brand & Client Experience Leader
"After a single conversation, I was thinking more deeply and critically than I had in years. Bryan's ability to decode problems and chart a new path is truly astounding."
— Justin Fines, Executive Creative Director
"Even after just a couple of meetings, Bryan gave me powerful tools and a clear vision to pursue the career I've always wanted."
— Joe Encarnacion, Associate Creative Director
"Bryan is both a great coach and a natural inspirer. He listens deeply, gives thoughtful feedback, and helps you recognize and follow your own path forward."
— Louis Byrd, Responsible Innovation Architect
"Bryan has a unique ability to address the challenges creatives face. His guidance is supportive without ever being patronizing."
— Sara Poljak, Brand Designer
"Bryan is a visionary who sees both the big picture and the critical details. He listens deeply and turns your aspirations into actionable steps."
— Karen Duval, Director of Sales
"Bryan blends intuition with practical guidance—helping me get unstuck and find new possibilities aligned with my values."
— Matthew Perreault, Creative Executive Leader & Multi-Emmy Winner
"Bryan's intuition and empathy are unparalleled. He brings broad perspective and genuine care to every interaction, offering invaluable insights."
— Sadek Bazaraa, Global Creative Director




From Stuck to Unstuck


Transformational coaching approach combines curiosity, creativity, and empathy to help you connect with your deeper purpose and calling.

We’ll begin by understanding your current challenges and aspirations, then dive into the patterns and beliefs that may be holding you back. 

Through deep listening and insightful questions, we’ll uncover hidden motivations and translate them into clear, actionable steps. The result is a structured yet flexible path that aligns your goals with your purpose—helping you move from feeling stuck to taking decisive action.  

1. Deep Listening

I truly listen to understand where you're stuck, without judgment. This creates a safe space for honest reflection and breakthrough insights.  

2. Breakthrough Questions

I ask the right questions at the right time—the kind that break through the boundaries you've created for yourself and reveal new possibilities.  

3. Clarity & Direction

Together, we transform limiting beliefs into actionable strategies. You'll gain clarity on your path and understand your next steps.  

4. Take Action

You leave with immediate, actionable tasks designed to help you achieve your goals quickly while staying aligned with who you are.  

Services

Free Discovery Call

Let's have a 15-minute conversation to explore how coaching can help you reach your goals.

Perfect for:

  • First-time coaching clients curious about the process
  • Creative professionals exploring coaching
  • Anyone wanting to test the coaching dynamic before committing
  • People with specific questions about my approach

What happens:

  • We discuss your current creative challenges and goals
  • I explain how my coaching works for creatives
  • You get a feel for my listening style and questions
  • Together we explore if there's a good fit

15 minutes • Free

Breakthrough Hour

When you need to unstick one specific thing

Perfect for:

  • Trying coaching before committing
  • A pressing decision keeping you up at night
  • Momentum when you're close to a breakthrough
  • Past clients needing a tune-up

What happens:

  • We focus on your most urgent challenge
  • Questions that shift perspective and unlock options
  • Clear next steps you can act on immediately
  • Resources to maintain momentum

Investment: $275

Deep Reset

A 90-minute session for when you need space to pause, reset, and find direction.

Perfect for:

  • Feeling stuck in your career or uncertain about your next step
  • Wanting perspective on a major decision
  • Creatives who need focus, clarity, and strategy
  • Anyone craving a thoughtful reset to move forward with confidence

What happens:

  • Deep listening to locate the real block
  • Perspective shifts that reveal new possibilities
  • One immediate, aligned task you can implement
  • A short roadmap for next steps that fit you

Investment: $350

MOST POPULAR

Creative Momentum

When you're ready for sustained change

Perfect for:

  • Making a significant career transition
  • Building long-term confidence and direction
  • Needing ongoing accountability and support
  • Ready to invest in lasting transformation
  • Ensuring you actually follow through on your goals

What's included:

  • Weekly and/or bi-weekly 60-minute sessions
  • Support between sessions (email check-ins)
  • Custom tools tailored to your situation
  • Accountability partnership for your goals

3-month program: $3,000

$250 per session or less.